Tag: brand

A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can....

To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows...

Marketing and branding have been around for centuries. But brand pillars are a newer idea....

Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story....

Not all projects become t-shirt brands, nor should they. The risk is in thinking you’re building one when you’re not. T-shirt worthy brands are a...